One shared record per contact and company — not a separate copy in every deal.
Every deal and quotation in Tickr links back to a contact and, where relevant, the company that contact belongs to. Instead of retyping a customer's name, phone number, and company details into every new deal, you create the contact and company once and link deals and quotations to them.
Because contacts and companies are shared records, anyone on your team opening a company's record can see every deal and every quotation ever linked to it — not just the one deal they happen to be working on. That matters when a dealer or distributor has multiple orders in flight at once.
Manufacturers selling through dealers and distributors deal with repeat customers, not one-off transactions. A contact/company record that accumulates history over time — every deal, every quotation, every stage change — is worth more than a fresh spreadsheet row for every new enquiry from the same dealer.